Reviews help you earn more conversions for your business. People are more likely to convert when they see positive reviews for your business. Since many people already had a pleasant experience after converting, new leads feel comfortable choosing your business over the competition.

These tidbits of information motivate people to convert. They can gather all the information they need regarding your product or service. After reading about others’ experiences, they can come to their own conclusions about whether to choose your business.

More than likely, if you have positive reviews, people will choose your business. You don’t want to have all five-star reviews, as it can make people suspicious that your reviews aren’t authentic. If your rating falls between four and five stars, your audience is likely to choose your business.

On the other hand, a low star rating will deter people from converting. People don’t typically select businesses with one-star ratings. If you fall into this category, you must work on improving your audience’s experience (and maybe your products or services, too).