When you’re selling your products and services, there are always going to be other businesses that offer the same products or services. You want to perform better than them, and reviews are a prime indicator of how you stack up against the competition. Reviews allow you to see how you stand compared to your competitors.

You can see if you have higher reviews or if your competitors are outranking you. It’s a quick comparison guide that helps you focus on where you can improve your campaign. You want to have a better rating than your competitors.

Leads are more likely to choose the business with the higher star rating because they believe it’ll produce the best results for them. You want to have a higher star rating than your competitors to drive more leads to select your business. When people leave positive comments in their reviews, it helps drive new leads to pick your business.

On places like Google, they will pull information from different reviews and highlight them in the Google My Business listing. This is something simple that has a large impact in driving leads to choose your business over a competitor’s businesses.